After being selected as an artist for the project, I was commissioned by Channel 4 to create an ident. I conceptualised, illustrated and animated a scene of women at the hair shop - inspired by friends, family and the way I grew up.
(Above): This is how the final ident looked like on Channel 4. It aired across the whole month of October 2023.
Credits also go to: @blackchildish @dayoprodutions @found_studio @sirenmusic