Channel 9 News Pitch

Some stills from the pitch I've created for the rebrand of the daily news show for Channel 9. Brand strategy is developed around the concept of "framing" tied to Channel 9 brand: Telly+Life. A unique view, a different perspective, life is amplified by the "+" and Channel 9 News Identity is yielded on that idea. Using the + to create windows of information to bring titles and content creating a simple, consistent and authentic visual identity for the show.