Chapter. is a lifestyle magazine targeted at young people who may be starting out in their adult life both in terms of their professional career and first home. The expected age range is between 20 and 35. These people may be in their first ‘proper’ job, on the first rung of their chosen career ladder and on a starting salary. One of the focuses of this magazine is living on a budget; whilst this audience have an interest in style and design, they have limited funds.
The magazine consists of five sections: features, food, travel, design ideas, and 'Have you...'. The sections are divided up and introduced by a pattern which is individual to each section.