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Charles Cambell

Campaign to promote Charles Campbell’s services. Taking illustrations of some unsightly gentlemen and combining them with approachable copy we helped to dispel the myth that tailoring is simply a pursuit of the rich. Our brief was to appeal to the wider market, and specifically those who may struggle to find comfortable, distinguished clothing due to their frame, height or posture. The campaign was a success and Charles Campbell saw an increase in appointment bookings before, during and after the festive period.

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