About me
As an Art Director at Cherry, I help to create brands people love with an award-winning team in an old winery in Islington. I am the co-founder of Manchester based collective Teacake Design where I provide direction across a wide range of projects for creative clients in the fashion, music, arts and culture sectors. You can also find me at Shillington College (LDN) helping passionate design students hone their creative skills in a positive and inspiring, industry focussed learning environment.
My approach has been inspired by time working in Amsterdam studying the traditional craft values of typography. Now creating work across a diverse spectrum of media outputs I abide by the mantra that "Word + Meaning = Magic". Whether the message be serious, frivolous, funny or demure I believe communication should be at the heart of every creative solution. My process involves asking questions, listening to answers and working hard to create tangible interactions that build brand advocates and engaged audiences.
Projects
- Charles CambellCampaign to promote Charles Campbell’s services. Taking illustrations of some unsightly gentlemen and combining them with approachable copy we helped to dispel the myth that tailoring is simply a pursuit of the rich. Our brief was to appeal to the wider market, and specifically those who may struggle to find comfortable, distinguished clothing due to their frame, height or posture. The campaign was a success and Charles Campbell saw an increase in appointment bookings before, during and after th
- Eggs No SoldiersCuration, branding and promotional collateral for an exhibition featuring a special collection of photographs taken by the late Tom Culley. – Split over two venues, this installation of large-scale images offers a glimpse into the varied past times of one man and his closest companions. Discovered inadvertently, these images taken from a collection of over 5000 meticulously cherished slides portray life through the eyes of an accomplished amateur photographer. Always fascinated by the colourful
- Kopparberg UnEstablishmentCommissioned tote bag design for the Kopparberg UnEstablishment Festival in Manchester and London. – Working around the theme of un-convention and those who have lived, or are living creative, un-conventional lives we explored a number of routes in collaboration with Ilyanna Kerr. Taking the names of key, creative and un-conventional figures we set about creating stylised mugshots of each with extrovert deformities and eye twisting expressions. We worked with the faces of Albert Einstein, Coco C
- Mike: Urban Food ManWorking closely with the Cherry Films team we produced a micro-documentary on close friend and all round culinary rapscallion Michael Richardson. Titled Mike: Urban Food Man this is a story of free-wheeling, foraging and fresh fish. I created the titles and branded the premiere where everyone enjoyed some fantastic fodder courtesy of Mike and his talented team
- For the Sake of the ImagePromotion for one of three exhibitions that formed the Encounters series at the Jerwood Space in London. – Curated by artist Suki Chan For the Sake of the Image investigated the reciprocal relationship between moving image and sound. With six artists all exhibiting very different pieces ranging from animated sculpture to documentary video installations, this body of work included invites, posters, gallery signage and a custom designed DVD package presenting a showreel of the collection on display.
- Filmmakers ElvesIdentity and stationery for a new film production company in London. – Working with an acclaimed film and tv producer, we were given this treat of a title to create an identity for. In order to maintain a sense of creativity and fun we worked with a playful symbol and clean, crisp typography. The crest creates an established aesthetic that offers weight and gravitas with a smile.
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Skills
- Advertising
- Art Direction
- Digital
- Design
- Illustrator
- Indesign
- Photoshop
Education
BA(Hons) Design Art Direction, Specialising in Branding, Typography and Editorial Design, First Cla
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