As an Art Director at Cherry, I help to create brands people love with an award-winning team in an old winery in Islington. I am the co-founder of Manchester based collective Teacake Design where I provide direction across a wide range of projects for creative clients in the fashion, music, arts and culture sectors. You can also find me at Shillington College (LDN) helping passionate design students hone their creative skills in a positive and inspiring, industry focussed learning environment. My approach has been inspired by time working in Amsterdam studying the traditional craft values of typography. Now creating work across a diverse spectrum of media outputs I abide by the mantra that "Word + Meaning = Magic". Whether the message be serious, frivolous, funny or demure I believe communication should be at the heart of every creative solution. My process involves asking questions, listening to answers and working hard to create tangible interactions that build brand advocates and engaged audiences.
- Mike: Urban Food ManWorking closely with the Cherry Films team we produced a micro-documentary on close friend and all round culinary rapscallion Michael Richardson. Titled Mike: Urban Food Man this is a story of free-wheeling, foraging and fresh fish. I created the titles and branded the premiere where everyone enjoyed some fantastic fodder courtesy of Mike and his talented team
- Kopparberg UnEstablishmentCommissioned tote bag design for the Kopparberg UnEstablishment Festival in Manchester and London. – Working around the theme of un-convention and those who have lived, or are living creative, un-conventional lives we explored a number of routes in collaboration with Ilyanna Kerr. Taking the names of key, creative and un-conventional figures we set about creating stylised mugshots of each with extrovert deformities and eye twisting expressions. We worked with the faces of Albert Einstein, Coco Chanel, Bill Murray and Salvador Dali to name a few. These were then arranged on an organic tote bag to be distributed at the launch parties is both Manchester and London.
- For the Sake of the ImagePromotion for one of three exhibitions that formed the Encounters series at the Jerwood Space in London. – Curated by artist Suki Chan For the Sake of the Image investigated the reciprocal relationship between moving image and sound. With six artists all exhibiting very different pieces ranging from animated sculpture to documentary video installations, this body of work included invites, posters, gallery signage and a custom designed DVD package presenting a showreel of the collection on display.
- Filmmakers ElvesIdentity and stationery for a new film production company in London. – Working with an acclaimed film and tv producer, we were given this treat of a title to create an identity for. In order to maintain a sense of creativity and fun we worked with a playful symbol and clean, crisp typography. The crest creates an established aesthetic that offers weight and gravitas with a smile.
- Charles Campbell BespokeIdentity, stationery, packaging and website for a traditional tailors neatly tucked away in the hills of the Ribble Valley. – Every man needs a tailor every bespoke tailor needs a bespoke identity to promote their traditional craft to a modern and sophisticated audience. It was our job to do just this and with the help of Ilyanna Kerr we created this logo using a traditional serif typeface and line drawing of a master tailor’s most important tool. To date we have produced a full set of hand pressed business cards on stunning lilac Colorplan in a robust 540g. We have also created a minimal but elegant website, shop signage, window graphics and a range of packaging including string handled carrier bags, shirt boxes and tie sleeves.
- Eggs No SoldiersCuration, branding and promotional collateral for an exhibition featuring a special collection of photographs taken by the late Tom Culley. – Split over two venues, this installation of large-scale images offers a glimpse into the varied past times of one man and his closest companions. Discovered inadvertently, these images taken from a collection of over 5000 meticulously cherished slides portray life through the eyes of an accomplished amateur photographer. Always fascinated by the colourful antics of ordinary people enjoying extraordinary activities this perspective is both personal and insightful. We created double sided A3 posters, venue exhibition graphics, invites and letter-pressed beer matts in two striking and joyful colours. The exhibition continues and a limited edition book will be released in the coming months.
+ View all
PT Design Lecturer
+ Show more
- Art Direction
BA(Hons) Design Art Direction, Specialising in Branding, Typography and Editorial Design, First Cla