Charlotte Tilbury: Glow Toner

  • Natalie Grover

Charlotte Tilbury's skincare range is expanding at a considerable rate. Joining her skincare HEROS, Glow Toner is an acid-free daily radiant glow solution that can be applied to cleansed skin before serums and moisturiser to resurface gently and prep skin.

As the Social Media Lead on the NPD campaign, my role included social shoot development, TikTok strategy, social ideation and planning for amplification across the Tease, Launch and Sustain phases of the campaign.
To date, the tease and launch content has achieved;

  • 43,300 TikTok views across eight videos
  • Average of 66k views per TikTok video
  • Over 3% average E.R across Instagram