Cheer Chemistry Campaign

Sheer Chemistry is a brand creating tights for women.
The tights come in 5 colors. It is inclusive of women of all shades of brown and coming from diverse backgrounds. The storytelling process had to personify these colors. Allow the women who wore these tights, to feel that the product was indeed; made for them, from start to finish.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Melissa!

Add comment
Creative director/ writer
Photographer/creative director