Packaging, Illustration
Brief
Create a pack design that contains a human emotion or trait. Imagine how it can be expanded into a department store window display to promote the packaging.
Approach
Cheerfulness is a pack design that contains the human emotion ‘Cheerfulness’. Cheerfulness gives an uplifting feeling, and hence, I felt that a cone like shaped structure would best represent the emotion. Visual references such as, ice cream cones, party hats, popcorn boxes and cornucopia, increased my belief that a structure like a cone would be best, as all these references are of objects that brings happiness and makes every human being feel cheerful. I created the illustrations on Illustrator and arranged them to create a look like the shapes are flying upwards and spreading outwards. Bright and radiant colours have been chosen to make the audience feel merry. Overall, I wanted the package to capture a ‘celebratory’ mood; something that would bring a smile to the audiences face and instantly lift their mood.
Department Store Window Display
For the promotion of the package, I created a mockup of how it can be expanded into a department store window display. My concept is that there would be a big size version of the package open in the corner and the shapes would be bursting out of the package; almost like a party popper. Some of the shapes would be cut outs from coloured paper and be hung using invisible string; these would be placed behind the glass. The rest of the shapes would be in vinyl on the glass; out of which some would spread out onto the outside wall. The logotype and the synonyms of ‘Cheerfulness’ would be placed in between the shapes also in the form of vinyl placed onto the glass. The inside walls would be painted yellow, helping the display to be more eye catching.