I am a flexible, multi-skilled designer with interests and capabilities across the spectrum of Graphic Design; mainly specialising in packaging, branding, campaigns and editorial design. Photography, Fine Art experience and my rich Indian heritage contribute to my varied approach to design tasks. I can adapt style and techniques to fit exacting client demands.
In 2018 I received a commendation in the YCN student awards for my work on the Action on Hearing Loss brief. Along with a colleague in 2017, we entered the EIZO Award with our concept of a visual identity for a colour festival, which was acknowledged in the notable entries list.
Projects
- Cheerfulness: Packaging DesignPackaging, Illustration Brief Create a pack design that contains a human emotion or trait. Imagine how it can be expanded into a department store window display to promote the packaging. Approach Cheerfulness is a pack design that contains the human emotion ‘Cheerfulness’. Cheerfulness gives an uplifting feeling, and hence, I felt that a cone like shaped structure would best represent the emotion. Visual references such as, ice cream cones, party hats, popcorn boxes and cornucopia, increased my belief that a structure like a cone would be best, as all these references are of objects that brings happiness and makes every human being feel cheerful. I created the illustrations on Illustrator and arranged them to create a look like the shapes are flying upwards and spreading outwards. Bright and radiant colours have been chosen to make the audience feel merry. Overall, I wanted the package to capture a ‘celebratory’ mood; something that would bring a smile to the audiences face and instantly lift their mood.
- EIZO Competition: Colour FestivalVisual Identity, Branding, Advertising Brief Festival of Colour. Imagine an international event that seeks to celebrate and explore the wonder of colour to be held at London Olympia Exhibition Centre. Develop a fitting identity for the event and devise a media campaign to launch the inaugural event in 2017. Approach Throughout our research we sought to identify key words that best described EIZO and colour. This led us to the concept of using dots - which are a simple and relevant graphic representation of monitors and pixels. Our main visual inspiration came from Daniele Buetti, a visual artist who pokes dots physically into photographs - allowing light to shine through. We have created colourful and dynamic visuals to emphasize movement, and enhance the beauty of the image whilst celebrating the explosion of colour. We came up with the name “Omni Chroma” meaning ‘all colour’. We want the imagery to engage and excite the viewer, and ultimately promote the festival as an exciting, lively and professional international celebration of colour.
- Ted Baker Print SS/18Brief Unique and eclectic textile prints make Ted Baker products inimitable; helping to create an unmistakable identity for the brand. Create two beautifully crafted print designs that could be added to the Ted Baker textile portfolio for SS/18. Concept After researching into future fashion trends, film releases, architecture and global events for 2018, I took inspiration from the architecture which will be built by 2018, and based my prints around the themes these buildings will follow. The identified themes were; twisting, stacking, mirror, reflection and seamless. Approach Floral is an element which is used enormously in the prints for Ted Baker’s woman’s collection. Maintaining the use of floral, I made a few floral illustrations by hand, which I later scanned and rearranged on Photoshop to visually represent these themes. Like most Ted Baker prints are, both prints have been designed to look elegant and seamless. Summary and feminine colours as well as colours which complement each other and look stylish, have been used. I tried different artistic techniques before deciding to go for an illustrative approach which I felt, looked unique and helped to enhance the architectural themes the prints were representing. I am pleased with both prints. I did a lot of experimentation's with the arrangement of the floral illustrations, colour options and style, before coming up with and finalising these designs.
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Work history
Design AssistantPenguin Random House UK
London, United KingdomFull Time
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Junior Graphic DesignerProfoot UK Ltd
- Watford, United KingdomFull Time
Skills
- Design
- Photography
- Print Design
- Packaging Design
- Branding
Education
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BA(Hons) Graphic Design 2.1The University of Hertfordshire
Hertford, United Kingdom
Awards
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YCN Student AwardsAction on Hearing Loss