Visual Identity, Branding, Advertising
Brief
Festival of Colour. Imagine an international event that seeks to celebrate and explore the wonder of colour to be held at London Olympia Exhibition Centre. Develop a fitting identity for the event and devise a media campaign to launch the inaugural event in 2017.
Approach
Throughout our research we sought to identify key words that best described EIZO and colour. This led us to the concept of using dots - which are a simple and relevant graphic representation of monitors and pixels. Our main visual inspiration came from Daniele Buetti, a visual artist who pokes dots physically into photographs - allowing light to shine through. We have created colourful and dynamic visuals to emphasize movement, and enhance the beauty of the image whilst celebrating the explosion of colour. We came up with the name “Omni Chroma” meaning ‘all colour’. We want the imagery to engage and excite the viewer, and ultimately promote the festival as an exciting, lively and professional international celebration of colour.