Brief
Unique and eclectic textile prints make Ted Baker products inimitable; helping to create an unmistakable identity for the brand. Create two beautifully crafted print designs that could be added to the Ted Baker textile portfolio for SS/18.
Concept
After researching into future fashion trends, film releases, architecture and global events for 2018, I took inspiration from the architecture which will be built by 2018, and based my prints around the themes these buildings will follow. The identified themes were; twisting, stacking, mirror, reflection and seamless.
Approach
Floral is an element which is used enormously in the prints for Ted Baker’s woman’s collection. Maintaining the use of floral, I made a few floral illustrations by hand, which I later scanned and rearranged on Photoshop to visually represent these themes. Like most Ted Baker prints are, both prints have been designed to look elegant and seamless. Summary and feminine colours as well as colours which complement each other and look stylish, have been used. I tried different artistic techniques before deciding to go for an illustrative approach which I felt, looked unique and helped to enhance the architectural themes the prints were representing. I am pleased with both prints. I did a lot of experimentation's with the arrangement of the floral illustrations, colour options and style, before coming up with and finalising these designs.