Cheers to Choice - Pentire Non-Alcoholic Spirit

Pentire Adrift is a non-alcoholic spirit distilled with wild plants from the Cornish coastline. The problem: People think of Pentire Adrift as an alternative to gin, but it can never be as gin as gin. The insight: More people are choosing alcohol-free because they WANT to - not because they HAVE to. A fifth of UK adults already don’t drink, and it’s an active choice to step out of the norm. Pentire doesn’t need to change drinking behaviour. The solution: Present Pentire as a great non-alcoholic option for people who live deliberately, by aligning it with other life-enhancing choices like van living and adventure sport.