Chessington Holidays Direct Mail

Targeted 30k past bookers in the UK who had become unengaged with digital marketing in a 12 month period. Aim of the direct mailer was to re-engage those individuals, drive traffic to the site and increase conversions. The mailer performed well, with an increase in traffic to the landing page, bookings made and targets beat. I project managed the direct mailer from initial consultation through to print; delivering design and artwork, client liaison, print management.