Laura Hersey
Available

Laura Hersey

Graphic DesignerUnited Kingdom
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Laura Hersey
Available

Laura Hersey

Graphic DesignerUnited Kingdom
About me
I have 20 years experience working in the design and marketing industry, for brands such as Thorpe Park, Chessington, P&O, CNBC, Tonbridge Borough Councils and Vauxhall. I began my career working at Landor Associates London, a global leader in brand consultancy and design, where I developed expertise in print design and brand identity. In more recent years I have moved my skills towards design and content for digital platforms, such as websites, remarketing and email, working for digital marketing team servicing Merlin Entertainment. I am passionate about design and incredibly creative with a diverse portfolio of marketing campaigns that has seen me develop and deliver effective brand strategy, marketing plans and design solutions for big brands. These campaigns consistently deliver positive results driving sales and brand awareness for my clients. Hugely experienced working in fast paced environments managing multiple priorities and leading teams, from initial consultation to production, in a calm and considered manner. I am hard working, collaborative team member with years of experience successfully managing clients and liaising with suppliers. I am super organised and supportive as well as a great communicator and proactive in driving efficiencies and processes. Above all I am friendly, caring, loyal individual with a positive can-do-approach, priding myself on being detail focused and forward thinking. I am always striving to develop new skills, deliver quality and achieve design excellence.
Projects
  • Chessington Holidays Direct Mail
    Chessington Holidays Direct MailTargeted 30k past bookers in the UK who had become unengaged with digital marketing in a 12 month period. Aim of the direct mailer was to re-engage those individuals, drive traffic to the site and increase conversions. The mailer performed well, with an increase in traffic to the landing page, bookings made and targets beat. I project managed the direct mailer from initial consultation through to print; delivering design and artwork, client liaison, print management.
Skills
  • Print Design
  • Digital Design
  • Brand Identity
  • Brand Strategy
  • Packaging Design
  • Advertising
  • Exhibition Design
  • Digital Advertising
  • Brand Guidelines