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  • By Mike ReedOwner, Reed Words Ltd. Creative writer for brands

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Mike Reed will need to approve that you worked on “Chester Zoo” before we add you as a collaborator.


Chester Zoo

Working with Music, we rebranded the UK’s biggest zoo (and one of the top 15 in the world, according to Forbes). I worked on developing the tone of voice, writing a huge range of materials, from the guidelines to banners, signage, leaflets, labels – even the script for the monorail tour.

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