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Mike Reed

Owner, Reed Words Ltd. Creative writer for brands

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Copywriter - Creative Director

Projects

Are you sure?

Do you really want to delete project Formula 1 brand voice?

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Do you really want to delete project The Roundhouse - brand voice?

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Do you really want to delete project Inside Source branding?

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Do you really want to delete project World Trade Center branding?

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Do you really want to delete project YouView product development?

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Do you really want to delete project Birmingham Hippodrome?

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Do you really want to delete project Hello Student branding?

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Do you really want to delete project Self-promotional booklet?

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Do you really want to delete project AIGA San Francisco?

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Do you really want to delete project Love Brownies?

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Do you really want to delete project APG Visual Colour posters?

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Do you really want to delete project MA campaign?

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Do you really want to delete project THE GREAT BLANDINI?

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Do you really want to delete project Chester Zoo?

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Do you really want to delete project 26 Ghosts?

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Do you really want to delete project NIDA talk, Belfast?

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Do you really want to delete project LSO stars?

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Do you really want to delete project THE BRINK?

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Do you really want to delete project X PROJECT?

About me

I've been a writer for brands since 1993. I've worked in agencies, co-founded a studio at 26 (somewhat recklessly), spent 11 years as a freelancer and now lead the team at Reed Words. We work on everything from brand voice to UX, naming, film, packaging, training – you name it really. For clients and agency partners across the world. (Profile portrait by Matt Baxter: https://t.co/kS7WuzNMac)

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Skills

  • Advertising
  • Writing
  • Corporate Identity
  • Copywriting
  • Creative Direction
  • Brand Development
  • Creative Writing
  • Creative Strategy
  • User Exerience
  • Brand Campaigns

Work history

Currently

Creative Director

Reed Words

Aug 2002
  • London, United Kingdom
  • Full Time
  • I lead the team at Reed Words, one of the world's few fully-fledged brand writing agencies. We have combine incredibly talented and versatile writers with super-efficient, delightfully friendly client service. We work for clients across the world, on a huge range of projects. We've developed the voices for the new Formula 1, the World Trade Center, Madame Tussaud's, Coral, Ladbrokes and Argos. We've developed and written chatbots for Skype. We've written packaging for Tesco. We've named companies, hotels, restaurants – and even toilet rolls. We run training workshops – both for clients and, more recently, for all-comers. We sum up who we are, what we do and what we want to be as 'The world's brightest words'. And I reckon we're delivering on that every day. When I'm not trying to keep up with my remarkable team, I (very occasionally) add something to my personal creative-noodlings site at http://www.someofmike.com

2011

Copywriter

YouView

Apr 2010 - Jul 2011
  • London, UK
  • Freelance
  • For a bit of each week I worked on contract at YouView, the revolutionary new IPTV platform being developed through a joint venture by the BBC, ITV, Channel 4, Five, BT, TalkTalk and Arqiva. I was mainly there to write for the box UX (user experience), but also did a lot on the brand side, including the website and a script for the brand launch video. YouView launched in June 2012.

2002

Creative Director

Other Creative Ltd

Sep 1996 - Sep 2002
  • London, UK
  • Full Time
  • I co-founded Other in 1996 as a creatively focused agency that worked across all advertising and design disciplines. We made TV commercials, designed corporate identities, developed fundraising campaigns, named businesses, developed poster, press and radio campaigns and worked on internal communications. From the original two-man team, I helped build the business to a team of around 11, with a turnover of around £1m.

1996

Copywriter

Media System

Sep 1994 - Sep 1996
  • London, UK
  • Full Time
  • The only writer in a small but respected recruitment and employee communications agency (part of Publicis).

1994

Sep 1993 - Sep 1994
  • London, UK
  • Full Time
  • My first writing job. I beat about 1,500 others to one of two junior copywriter jobs at Barkers (the world's oldest advertising agency, sadly now defunct). The task of pressing three or four pages of job description into a space the size of a fag packet (if you were lucky) proved a valuable 'writer's bootcamp'. My very first published ad was for Our Price records (RIP). It bore the headline, 'A big noise in IT'. But things improved: I won my first award within six months, for an ad recruiting ex-Forces people into Pizza Hut management. It was fun, and I learned how to drink properly, but the creative limitations of recruitment were soon obvious, and led ultimately to my co-founding of Other in 1996.

Education

1991

Literature Philosophy

UEA

Sep 1988 - Jun 1991
  • Norwich, UK

Awards

2015

Graphite Pencil, Writing for Design

D&AD

  • For Argos Simple Value Packaging with The Partners

2015

Wooden Pencil, Writing for Design

D&AD

  • For Argos Simple Value Packaging with The Partners

2014

Design Week Awards Judge (Print)

Design Week

2013

D&AD Foreman of the Writing For Design jury

D&AD

  • Proud to lead the jury that awarded the first (and, so far, only) black pencil in Writing for Design. Quite rightly, this went to the Government Digital Services team, who revolutionised GOV.UK.

2012

2012: D&AD In-Book (Writing for Design)

D&AD

2011

D&AD In-Book (Writing for Design) D&AD Judge (Writing for Design)

D&AD

2010

D&AD In-Book (Writing for Design)

D&AD

2009

Fresh Creative Awards: Silver (Posters)

The Fresh Creative Awards Ltd

2009

Rose Awards: Gold (Posters)

Roses Creative Awards

2009

D&AD In-Book (Writing for Design) D&AD Judge (Writing for Design)

D&AD

2009

ISTD Premier Award

ISTD

2009

Fresh Creative Awards: Gold (Writing for Design)

The Fresh Creative Awards Ltd

2009

Rose Awards: Design Grand Prix

Roses Creative Awards

2006

IVCA Gold Award (Business To Consumer) 2006

IVCA Awards

  • For Poppy Day TV commercial.

2005

D&AD In-book (Typography)

D&AD

  • For my poster ‘X’, for the Illuminating the Alphabet exhibition at the British Library. Design by Thomas Manss & Co.