Mike Reed

Owner, Reed Words Ltd. Creative writer for brands

FollowUnfollow

Join our Pro Plan to message Mike

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Projects

View all

Are you sure?

Do you really want to delete project Birmingham Hippodrome?

Are you sure?

Do you really want to hide project Birmingham Hippodrome?

Are you sure?

Do you really want to unhide project Birmingham Hippodrome?

Are you sure?

Do you really want to delete project Inside Source branding?

Are you sure?

Do you really want to hide project Inside Source branding?

Are you sure?

Do you really want to unhide project Inside Source branding?

Are you sure?

Do you really want to delete project Hello Student branding?

Are you sure?

Do you really want to hide project Hello Student branding?

Are you sure?

Do you really want to unhide project Hello Student branding?

Are you sure?

Do you really want to delete project APG Visual Colour posters?

Are you sure?

Do you really want to hide project APG Visual Colour posters?

Are you sure?

Do you really want to unhide project APG Visual Colour posters?

Are you sure?

Do you really want to delete project Self-promotional booklet?

Are you sure?

Do you really want to hide project Self-promotional booklet?

Are you sure?

Do you really want to unhide project Self-promotional booklet?

Are you sure?

Do you really want to delete project YouView product development?

Are you sure?

Do you really want to hide project YouView product development?

Are you sure?

Do you really want to unhide project YouView product development?

Are you sure?

Do you really want to delete project Love Brownies?

Are you sure?

Do you really want to hide project Love Brownies?

Are you sure?

Do you really want to unhide project Love Brownies?

Are you sure?

Do you really want to delete project AIGA San Francisco?

Are you sure?

Do you really want to hide project AIGA San Francisco?

Are you sure?

Do you really want to unhide project AIGA San Francisco?

Are you sure?

Do you really want to delete project World Trade Center branding?

Are you sure?

Do you really want to hide project World Trade Center branding?

Are you sure?

Do you really want to unhide project World Trade Center branding?

Are you sure?

Do you really want to delete project 26 Ghosts?

Are you sure?

Do you really want to hide project 26 Ghosts?

Are you sure?

Do you really want to unhide project 26 Ghosts?

Are you sure?

Do you really want to delete project NIDA talk, Belfast?

Are you sure?

Do you really want to hide project NIDA talk, Belfast?

Are you sure?

Do you really want to unhide project NIDA talk, Belfast?

Are you sure?

Do you really want to delete project LSO stars?

Are you sure?

Do you really want to hide project LSO stars?

Are you sure?

Do you really want to unhide project LSO stars?

Are you sure?

Do you really want to delete project Chester Zoo?

Are you sure?

Do you really want to hide project Chester Zoo?

Are you sure?

Do you really want to unhide project Chester Zoo?

Are you sure?

Do you really want to delete project MA campaign?

Are you sure?

Do you really want to hide project MA campaign?

Are you sure?

Do you really want to unhide project MA campaign?

Are you sure?

Do you really want to delete project X PROJECT?

Are you sure?

Do you really want to hide project X PROJECT?

Are you sure?

Do you really want to unhide project X PROJECT?

Are you sure?

Do you really want to delete project THE GREAT BLANDINI?

Are you sure?

Do you really want to hide project THE GREAT BLANDINI?

Are you sure?

Do you really want to unhide project THE GREAT BLANDINI?

Are you sure?

Do you really want to delete project THE BRINK?

Are you sure?

Do you really want to hide project THE BRINK?

Are you sure?

Do you really want to unhide project THE BRINK?

About me

 

I've been a copywriter since 1993, and spent six years as co-owner and Creative Director of my own design and advertising agency. I’ve worked independently since 2002, as a commercial writer, conceptualiser and, I suppose, creative consultant, hideous as that term is. In 2013, Reed Words took on its first employee, and we set up shop in Soho, central London. We now have seven people, mainly writers and project managers. Direct clients include the National Theatre, Virgin Atlantic, YouView, Exosphere, easyJet and Loro Piana. We also work with many of the UK's leading design and branding consultancies, including Johnson Banks, Music, Fitch, Hat-trick, The Partners and Landor. We work in all sectors, on tone of voice and branding; naming; literature; digital; video scripting; advertising; fundraising. I’ve recently written a children’s story in verse – the first in a planned series. It’s called PLEASE IGNORE THE PLESIOSAUR, and you can see it here: http://checkthis.com/plesiosaur. I’m also on Draft 2 of my novel (of course), and have written a few unproduced screenplays (naturally). PROFILE PORTRAIT BY MATT BAXTER: MATTBAXTER.ORG

Skills

 

  • Advertising
  • Publishing
  • Writing
  • Corporate Identity
  • Copywriting
  • Creative Direction
  • Brand Development
  • Internal Communications
  • Online Marketing
  • Creative Writing
  • Brochures
  • Corporate Branding
  • Creative Strategy
  • Corporate Communications
  • User Exerience

Work history

Currently

Founder & Creative Director

Reed Words

Aug 2002
  • I am my own boss at Reed Words, which is nothing to do with Reed the recruitment people. Silly LinkedIn. I work with direct clients, design consultancies, and ad agencies on everything from tone of voice, naming and identities to literature, websites, DM, advertising (press, poster, radio and TV and fundraising. You can find out more at www.reedwords.co.uk

2011

Copywriter

Youview

Apr 2010 - Jul 2011
  • London, UK
  • Full Time
  • For a bit of each week I worked on contract at YouView, the revolutionary new IPTV platform being developed through a joint venture by the BBC, ITV, Channel 4, Five, BT, TalkTalk and Arqiva. I was mainly there to write for the box UX (user experience), but also did a lot on the brand side, including the website and a script for the brand launch video. YouView launched in June 2012.

2002

Creative Director

Other Creative Limited

Sep 1996 - Sep 2002
  • London, UK
  • Full Time
  • I co-founded Other in 1996 as a creatively focused agency that worked across all advertising and design disciplines. We made TV commercials, designed corporate identities, developed fundraising campaigns, named businesses, developed poster, press and radio campaigns and worked on internal communications. From the original two-man team, I helped build the business to a team of around 11, with a turnover of around £1m. I loved most of my time there, but In 2002 decided to return to my real forte - the creative work – as an independent.

1996

Copywriter

Media System

Sep 1994 - Sep 1996
  • London, UK
  • Full Time
  • The only writer in a small but respected recruitment and employee communications agency (part of Publicis).

1994

Copywriter

Barkers

Sep 1993 - Sep 1994
  • London, UK
  • Full Time
  • My first writing job. I beat about 1,500 others to one of two junior copywriter jobs at Barkers (the world's oldest advertising agency, know to many still as Charles Barker). The task of pressing three or four pages of job description into a space the size of a fag packet (if you were lucky) proved a valuable 'writer's bootcamp'. My very first published ad was for Our Price records (RIP). It bore the headline, 'A big noise in IT'. But things improved: I won my first award within six months, for an ad recruiting ex-Forces people into Pizza Hut management. It was fun, and I learned how to drink properly, but the creative limitations of recruitment were soon obvious, and led ultimately to my co-founding of Other in 1996.

Education

1991

Literature Philosophy

University of East Anglia

Sep 1988 - Jun 1991
  • Norwich, UK

Awards

2015

Graphite Pencil, Writing for Design

D&AD

  • For Argos Simple Value Packaging with The Partners

2015

Wooden Pencil, Writing for Design

D&AD

  • For Argos Simple Value Packaging with The Partners

2014

Design Week Awards Judge (Print)

Design Week

2013

D&AD Foreman of the Writing For Design jury

D&AD

2012

2012: D&AD In-Book (Writing for Design)

D&AD

2011

D&AD In-Book (Writing for Design) D&AD Judge (Writing for Design)

D&AD

2010

D&AD In-Book (Writing for Design)

D&AD

2009

Fresh Creative Awards: Silver (Posters)

Fresh

2009

Rose Awards: Gold (Posters)

2009

D&AD In-Book (Writing for Design) D&AD Judge (Writing for Design)

D&AD

2009

ISTD Premier Award

ISTD

2009

Fresh Creative Awards: Gold (Writing for Design)

Fresh

2009

Rose Awards: Design Grand Prix

2006

IVCA Gold Award (Business To Consumer) 2006

IVCA

  • For Poppy Day TV commercial.

2005

D&AD In-book (Typography)

D&AD

  • For my poster ‘X’, for the Illuminating the Alphabet exhibition at the British Library. Design by Thomas Manss & Co.