Child Labor Free – UK Launch Campaign

Child Labor Free (CLF) is a charitable organisation striving to end the misery of child labour around the world. Their focus is helping consumer brands ensure their supply chains are ethical and exploitation-free. Our job was to launch CLF in the UK – on a shoestring budget – and gain global exposure. No pressure! The solution? A creative-led strategy that tapped into London’s vibrant graffiti scene – where notable artworks can generate considerable attention. (Heard of a guy called Banksy?). We teamed up with high-profile artists who created a prominent installation in Shoreditch. The artwork was then used for limited-edition merchandise (T-shirts, etc.) to be retailed by CLF and their partner brands. The campaign successfully drove worldwide awareness through press and social media, while merchandise created a secondary promotional channel and helped self-fund the project.