I’m an Creative Director (Art Director) based in London. I've now worked in three countries, New Zealand, Ireland and the UK, spanning a decade and half. Over that time I’ve been chalking up countless successful ad campaigns and a good many awards, not to mention backslaps from grateful clients. I've gained experience across a wide range channels – the first half of my career has been working below-the-line and the next working above-the-line. Thanks to this dual discipline experience, I can churn out ideation like magic and happily juggle the complexities of the most intensive integrated campaigns. Over the years I’ve also gained a reputation for creative-lead strategy, often working alongside ECDs helping to win new business. I love the industry and find it endlessly stimulating. I’m as driven as the most hungry young gun but with the experience and knowledge to back it up. Thankfully this business suits someone with Peter Pan syndrome and I love how the continuously changing landscape. Being creative is a way of life for me – when I’m not being creative at work, I will often be found painting, photographing, producing jewellery and of late, out in the streets at night mapping structures, doing Guerilla Augmented Reality Projections.Locked Pro Plan feature
NOTE: Recently moved to London. I’ve worked with agencies big and small – some like Ogilvy, Colenso BBDO and Y&R you'd recognise as part international networks and in my time I've gained experience on a huge list of clients, a good many of the large global variety.
I started winning awards when just a student. Since then I’ve been clocking them up virtually every year of my career – both in New Zealand and Ireland. Most have been domestic wins but with a good few international gongs too. Crediting freelancers for winning work is not always common practice in New Zealand but I’ve always been happy to see an agency gain recognition for my hard work – something I’m keen to make happen more now that I reside in the UK. Overall, accolades are not where I draw pride from. Succeeding where others fail, winning new business and forging fruitful relationships is what gives me true pleasure in my work. Of course it’s nice to get the odd pat on the back from the industry too. Awards include: Numerous NZ Marketing Association and Irish Marketing Association awards, Various independent direct marketing awards, Axis awards, Effies, Macromedia and Adobe interactive awards... Gold, silver, bronze, Best in Show and Grand Prix – along the way I’ve had my share.