I’m an antipodean Creative Director recently moved to London. I’ve been a fixture in the New Zealand adland (and for a few years in Ireland) since the mid naughties – when Twitter was but a twinkle in the Internet’s eye. Over that time I’ve been chalking up countless successful ad campaigns and a good many awards, not to mention backslaps from grateful clients. My career neatly splits in two – the first half working below-the-line and the next working above-the-line. Thanks to this dual discipline experience, I can churn out ideation like magic and happily juggle the complexities of the most intensive integrated campaigns. Over the years I’ve also gained a reputation for creative-lead strategy, often working alongside ECDs helping to win new business. Don’t let a couple of decades in the industry fool you though – I’m as driven as the most hungry young gun but with the experience and knowledge to back it up. Thankfully this business suits someone with Peter Pan syndrome and I love how the continuously changing landscape keeps me full of verve about what I do.Locked Pro Plan feature
NOTE: Recently moved to London. I’ve worked with agencies big and small – some like Ogilvy, Colenso BBDO and Y&R you'd recognise as part international networks and in my time I've gained experience on a huge list of clients, a good many of the large global variety.
I started winning awards when just a student. Since then I’ve been clocking them up virtually every year of my career – both in New Zealand and Ireland. Most have been domestic wins but with a good few international gongs too. Crediting freelancers for winning work is not always common practice in New Zealand but I’ve always been happy to see an agency gain recognition for my hard work – something I’m keen to make happen more now that I reside in the UK. Overall, accolades are not where I draw pride from. Succeeding where others fail, winning new business and forging fruitful relationships is what gives me true pleasure in my work. Of course it’s nice to get the odd pat on the back from the industry too. Awards include: Numerous NZ Marketing Association and Irish Marketing Association awards, Various independent direct marketing awards, Axis awards, Effies, Macromedia and Adobe interactive awards... Gold, silver, bronze, Best in Show and Grand Prix – along the way I’ve had my share.