Farm Source and Ballance staff face merge

NZ Farm Source and Ballance sales staff partner on a seasonal basis to deliver fertiliser solutions to farmers. However, both companies wanted to improve the working relationship between the two sides. We came up with a quirky but fun way to promote a ‘working as one’ message – by literally merging staff members with their regional counterparts. The campaign launched at a regional conference. Staff each had a unique code on table place cards, which was used to log in with any device and show their faces merge with a corresponding colleague – often with hilarious results. This made for a hugely eventful start to the evening, to the extent the MC had to wrestle back attention to continue proceedings. Analytics also showed the campaign went viral within the two companies after the event.