Childhood Trust - Annual Report and Accounts

The Childhood Trust is a London based fundraising and grantmaking charity. Set up to work with grass-root charities in order to help alleviate the impact of child poverty in London. The funds raised by the Childhood Trust are used to generate and match other donations, primarily through online channels and fundraising partnerships. Since 2013 the trust has generated over £6.8 million in grants and has been able to multiply donations to them by a factor of 4. The Childhood Trust has done some wonderful things, but London remains one of the worst European cities for childhood poverty, with as many as 450,000 children living in households defined as ‘living in poverty’ by the New Policy Institute. Sadly, these figures are continuing to rise. And longer-term this will mean poorer health, shorter life expectancy, exclusion and lower educational attainment, amongst many other things. Working with the Childhood Trust, on a pro bono basis, we’ve designed the Annual Report and Accounts, using a simple colour palette and bold graphics throughout. More details can be found here: https://littleyellowduck.co.uk/projects/charity-annual-report