CHINESE NEW YEAR
To celebrate the New Year, adidas Originals dropped a unique collection inspired by flowers, animals, symbols, patterns and colours from the Chinese heritage.
The art direction embraces the art and craftsmanship from Chinese culture by taking the striking graphics from the collection and applying them to everything around the models — from studio set to objects that are iconic from China.
Year: 2020 / ECD: Enric Soldevila / Publisher: Hypebeast / Photography: Yu Cong + Liqi + Julian Song + Kaon
