About me

International senior creative with strong focus on art direction. I’ve gone from working initially on pure design projects to create fully integrated campaigns. I’ve been privileged enough to work with some of the world’s biggest brands including: Nike, Puma, adidas, Uber, Mini and Huawei.

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Projects

• 10

  PUMA ITALIAN RENAISSANCEThe renaissance kit is all about renewal, representing a new generation of Italian football. A new generation that does things their own way.
• 3

  CHINESE NEW YEARTo celebrate the New Year, adidas Originals dropped a unique collection inspired by flowers, animals, symbols, patterns and colours from the Chinese heritage.
• 30

  ASOS: MORE REASONS TO MOVENational campaign, encompassing a hero film, OOH, DOOH and social.

Projects credited in

• 1

  Santander: Matchday MothersWe wanted to show that the beautiful game is changing. The view that this is a 'man's game' is outdated and redundant. So, we went to Brazil and drew attention to two of the nation's most diehard clubs' Palmeiras and Flamengo female fans. Not only this, but we wanted to capture the moment these football-loving mothers introduced their children to the game for the very first time.
• 1

  adidas X Black Panther: Wakanda ForeverIn celebration of adiClub Member’s Week and their Black Panther collab, we created a movie-themed workout experience that took its cues from the film’s action-packed sequences. We shot it in a unique Los Angeles’ location that felt otherworldly – like Wakanda – to create an unmistakably adi real-world interpretation of the Marvel Universe. Featuring football star Paul Pogba and shot by Jeremiah Pitman in the Goldstein Residence in Los Angeles.
• 47

  The Liberté CupCo-Founder

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Work history

Senior Art DirectorYouTube Marketing Agency
Sep 2022 - Dec 2022Berlin, GermanyFreelance
Senior Art DirectorAdidas Group
Jan 2022 - Aug 2022Amsterdam, NetherlandsFreelance

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Skills

• Creative Art Direction
• Digital Design
• Photoshop
• Web Design
• Interaction Design
• Product Design

Education

R
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MA Art DirectionRamon Llull University
Jun 2009 - Jun 2010Barcelona, Spain
BA Graphic DesignFalmouth University
Jun 2008 - Dec 2008Falmouth, United Kingdom

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