Chiquen Tikka, Tell Me What's Wrong

  • Maddie Stringer I developed the branding, packaging and advertising campaign, inspired by ABBA's music videos and retro TV adverts, for the speculative product (a vegan microwave meal) with the goal to glamourise something inherently unglamorous - blending together ABBA and microwave meals to make even the most mundane attribute, as fabulous as possible! In this, I directed, shot and edited an editorial style photoshoot and filmed a music video-inspired TV advert. This project allowed me to increase my branding skills through the packaging development, and build a depth of knowledge in the functions and creative direction that surrounds shooting for advertisement.