CHK Design is proud to be part of the launch of the new brand identity for Healthy Brains Global Initiative (HBGI).
HBGI’s Mission: The logo ultimately connects to the work of Healthy Brains Global Initiative (HBGI) – to transform & build high-performing mental health systems that maximize outcomes for individuals – by highlighting the intricacies of cognitive processes and mental well-being, as well as the unique perception of each individual human being.
The new logo incorporates an impossible shape, that appears to represent a three-dimensional object but cannot actually exist in reality. This creates a visual paradox that captures attention and engages the viewer’s mind. It subtly communicates complex ideas about mental processes and health.
The design utilizes the Gestalt principle, which refers to the mind’s ability to perceive whole forms rather than just a collection of simple lines and curves. This principle is at play as the viewer’s brain attempts to make sense of the impossible shape.
The impossible shape can be seen as a metaphor for the complexities and challenges of mental health issues, as well as reminds the viewer that we are all different and can see things from alternative perspectives. It encourages viewers to reflect on their own mental experiences, potentially increasing empathy and awareness for mental health issues.
The logo creates a powerful and relevant connection to the broader concept of mental health awareness and the work of HBGI. We hope that HBGI is a logo that will be recognised in mental health space, maybe even on a Billboard.
+++ Design and art direction by CHK Design / @chkdesgin
+++ Programming by Saul Posel
+++ Illustrations by Sandy Christ @sandychristillustration
+++ With many thanks to a great team at Healthy Brains Global Initiative (HBGI).
Anna Delvig at Healthy Brains Global Initiative (HBGI) Sally Carruthers, MA Oxon
