Chocolate Brand Launch

Experiential product launch of animal themed chocolates at ZSL London Zoo. Client wanted the event to have a grotto feel and to be quite secretive and completely self-contained so guests couldn’t see into it from the outside. As the event was for a fun, children-focused brand, I used bright colours in my initial proposal which was to turn the space into a self-contained chocolate shop. The guests would be led into the space for the product’s reveal and be led out again.