Chope - Restaurant Reservation App

PROJECT OVERVIEW Chope is a local start-up in Singapore that helps diners discover, book, and save for their next meal. Currently, it aims to increase the number of successful reservations from once to at least thrice from every user in a year. Website: https://www.chope.co/singapore-restaurants ROLES and RESPONSIBILITIES Develop and maintain a design system across iOS, Android, and web on the B2C side. Conduct competitor analysis, user interviews, user story mapping, customer journey mapping, UI design, prototyping, and user testing. Communicate with product owners, the marketing team, and engineers. Ensure the design standard for the product by doing QA checks regularly. DELIVERABLES iOS and Android mobile app, responsive web design, and design system. CHALLENGES How do we simplify the experience of booking and increase the conversion rate? How do we implement the new branding guidelines with our current booking flow experience?