Christmas Campaign 2023 | Veo

CONCEPT ALL ABOARD THE ETHICAL EXPRESS TO VEOPOLIS – THE VEGAN WONDERLAND ‘Veopolis’ is a magical city of vegan delights where sustainability meets holiday cheer. It’s a place where all the best sustainable brand and products come together to create a truly enchanting Christmas experience. This shoot takes place on the journey to ‘Veopolis’ via ‘The Ethical Express’, an enchanting steam train with carriages brimming full of gifts for everyone! I wanted the each set up to feel alive, with lots of movement and curated chaos, reflective of the frantically vibrant buzz that the festive season brings. WHY? This was Veo’s first ever campaign so the aim was to tell their origin story in a creative way, answering questions such as: ‘what does Veo mean?’ and ‘where does the name come from?’. As the brand was initially known as Veopolis (The Vegan Metropolis), their first Christmas campaign was the perfect time to pay homage to the brand’s roots in an engaging and exciting way while pulling from cultural seasonal references such as The Polar Express and Winter Wonderland. Read more: https://www.lydiamaycreative.com/the-ethical-express-xmas-campaign-2023