About me

Senior marketing exec for a UK-based sustainability start-up, brand strategist and lifestyle blogger with a passion for helping brands and individuals find their unique voice. Working simultaneously within head office environments, freelancing and growing a personal blog has facilitated the ability to write and create for a wide range of audiences, catering to commercial and entertainment purposes, with the ability to develop clear strategies for both. A core foundation in social media management has fostered a unique understanding of not only how to create engaging written copy and visual design but more importantly, how to best maximise and promote this content for various platforms and audiences. My background in digital marketing has given me a keen eye for spotting emerging social and societal trends which has resulted in great success in growing my personal blog as well as achieving commercial goals for brands within fashion, sustainability and online 'zine' spaces. Currently seeking out roles with purpose-driven organisations that are looking to make a positive impact.

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Projects

• Copywriting - Email - Sustainability | E-Commerce | LuxuryDesigning creative and drafting copy for B2C email campaigns to promote new brands, up-sell and cross sell products to existing customers, and to convert subscribers into first time shoppers. The goal was to tap into the lifestyle and desires of each customer segment to provide them with the necessary information or inspiration to lead them towards their next purchase. Subject: Hemp healers - the CBD edit is here!
• Copywriting - Social Media - Luxury | Sustainability
• BSc Fashion Marketing: Final Year Fashion Project #NEWLOOKSTILLMEFinal Year Project: Developed a digital campaign in order to create a more fun and relatable social media presence for New Look, using real women who represent the average customer.

Work history

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Senior Marketing ExecVeo.
Mar 2021Manchester, United KingdomFull Time
The UK's most sustainable online shopping destination offering over 200+ unique, independent, ethical brands across Fashion, Beauty, Health, Food & Home.
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Bloggertheitgirldiaries.com
Aug 2020Manchester, United KingdomPart Time
A self development blog inspiring you to level up your everyday through personal style, branding, self care habits, lifestyle + more

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Skills

• Content Creation
• Email Marketing
• Data Analysis
• Trend Forecasting
• E-commerce Strategy
• Brand Marketing
• Creative Copywriting

Education

MSc Fashion Analytics and ForecastingUniversity of The Arts London (UAL)
Aug 2023London, United Kingdom
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BSc (Hons) Fashion MarketingUniversity of Manchester
Sep 2015 - Jul 2018Manchester, United Kingdom
Achieved a 2:1