About me

MSc Fashion Analytics & Forecasting student, culture writer and creative working within fashion tech, sustainability and consumer trends. Experienced in translating data and cultural insights into engaging narratives with a fresh point of view. Passionate about exploring human behaviour and delivering high-quality, thought-provoking content.

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Projects

• 3

  Event Coverage: AI In Fashion SymposiumPublished for CircKit AI is the buzzword of the moment right now, inspiring spirited debates across the creative industries about what it can do, what it should do, and what it will do in the future. Perhaps you’ve seen that post circulating socials about wanting AI to do your dishes and laundry not your writing and art? Or maybe you’ve heard that being polite to Siri and Alexa will grant you their favour when AI inevitably becomes sentient and “takes over”. Whether you’re an AI-sceptic, ChatGP
• 1

  Valentine's Campaign 2024 | VeoCurated chaos capturing the behind-the-scenes moments of getting ready for date night or an evening of self-love. The lighting provides a sultry, boudoir-feel, while pink hues, love heart motifs and subtle handwritten details offer a more youthful touch of femininity.
• 1

  calling all the Spotify vampires | culture writingFrom living with the daily strain of a polycrisis to navigating the struggles of being part of The Loneliest Generation, it’s not exactly a mystery that we’re all turning to music that evokes how we feel. In that way, sharing our Spotify Wrapped almost feels like a call-out to find our people amidst the chaos... Read: https://www.lydiamaycreative.com/writing/calling-all-the-spotify-vampires

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Work history

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Senior Marketing ExecVeo.
Mar 2021Manchester, United KingdomFull Time
The UK's most sustainable online shopping destination offering over 200+ unique, independent, ethical brands across Fashion, Beauty, Health, Food & Home.
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Bloggertheitgirldiaries.com
Aug 2020Manchester, United KingdomPart Time
A self development blog inspiring you to level up your everyday through personal style, branding, self care habits, lifestyle + more

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Skills

• Content Creation
• Email Marketing
• Data Analysis
• Trend Forecasting
• E-commerce Strategy
• Brand Marketing
• Creative Copywriting
• Creative Direction
• Culture Writing

Education

MSc Fashion Analytics and ForecastingUniversity of The Arts London (UAL)
Aug 2023London, United Kingdom
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BSc (Hons) Fashion MarketingUniversity of Manchester
Sep 2015 - Jul 2018Manchester, United Kingdom
Achieved a 2:1