Christmas Digital Campaign

A Christmas campaign for YBD. As a new typewriter style font had just been introduced to the brands Visual Identity, I used characters from the font to build Christmas related illustrations that were then paired with pun based copy to create a whimsical, playful digital campaign that reflects the handmade personality behind the brand. A printed Christmas card was sent out with all orders made over the duration of Christmas, offering people a special preview to the New Year Sale. Note: These are examples from a full digital campaign with more emails, social assets and web banners.