RGB lighting, 4 emerging illustrators and 40,000 balls - an immersive brand activation for Vans, based on personal expression.
To celebrate the launch of Vans new online shoe editor “Customs”, we created an installation that would bring the “Off The Wall” spirit to the House of Vans London, and showcase the creative potential of the Customs technology. We created a giant adult ballpit of RGB balls, and commissioned four prominent young illustrators to create RGB artworks.
These were blown up to giant sizes, and also made into Custom Vans. Using RGB lighting, the artworks and balls were animated in a giant optical illusion, turning them into physical GIFs. The activation was all played out to a custom soundtrack created especially for the event. Creative and design lead