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Chromakey Pop Up - Louis Vuitton

  • Rachel Harding

A Pop Up that takes you wherever you want to be. For the launch of Virgil Abloh's debut SS19 collection, Louis Vuitton took over a derelict store in New York's Lower East Side. The concept - A store that was here, there and everywhere; with a specially developed green-screen filter that could composite this IRL pop up shop with movie clips and different scenes and settings.

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