About me
Hi, I'm Rachel, an experiential design director and storyteller with a diverse background across luxury, fashion & retail. I love creating impactful spaces and working with brands to see what makes them tick.
Let’s work together.
Projects
- Reinventing the CatwalkAttended by hundreds of guests and shared by over a million; fashion shows are about designing for the digital lens. A special moment in time, these spectacles use light, sound and choreography to craft a uniquely shareable moment for some of the world’s most recognizable brands. Projects: AW24: Brandon Maxwell, Michael Kors, Gabriela Hearst, Tory Burch.
- An Immersive Exhibition - CoachFor the launch of Coach’s White Rabbit candy collaboration in Shanghai, the brand invited guests to go down the rabbit hole into a world of tactile, interactive environments. A series of interconnected spaces that explored the collection, this exhibition used a mixture of digital installations and bespoke craft experiences to create a topsy-turvy world, familiar and yet at the same time, totally new.
- Chromakey Pop Up - Louis VuittonA Pop Up that takes you wherever you want to be. For the launch of Virgil Abloh's debut SS19 collection, Louis Vuitton took over a derelict store in New York's Lower East Side. The concept - A store that was here, there and everywhere; with a specially developed green-screen filter that could composite this IRL pop up shop with movie clips and different scenes and settings.
- Larger then Life - Louis VuittonFor the launch of Virgil Abloh's debut SS19 collection, Louis Vuitton unveiled a striking series of oversized, towering models, transforming major global cities into giant runways. At the time, LV was at the forefront of a shift towards non-traditional casting, inviting artists, musicians, and dancers to walk their catwalks. This installation not only showcased diverse talents but also amplified their presence worldwide, celebrating the intersection of art and fashion in a bold new way.
- A Store in the Sky - CoachHow could Coach reimagine it’s pop ups, creating an experience led, tactile space that truly transports customers into the world of the Coach brand? Welcome to Coach Air, a filmic retail space that takes guests on an exclusive flight to New York City. Complete with a cockpit, shop and its very own cafe, Coach Air invites customers to sit back, relax, and enjoy the flight!
- Exploring Circularity - CoachtopiaCoachtopia is a new world from Coach, founded with a mission to pioneer a circular fashion system. It’s about making beautiful things in radical new ways, and looking towards a more positive future. Coachtopia stores are designed with circularity in mind, exploring new materials and processes to create playful spaces for learning and experimentation.
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Work history
B
B
Design DirectorBureau Betak
- New York, United StatesFreelance
C
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Design DirectorCoach
- New York, United StatesFull Time
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Skills
- Art Direction
- Strategy
- Spatial Design
- Set Design
- Interior Design
- Architectural Design
- Creative Direction
Education
MARoyal College of Art
- London, United Kingdom
C
C
BACambridge University
- Cambridge, United Kingdom