Chubby Cloud - Anya Hindmarch

To celebrate London Fashion Week we created Chubby Cloud, an experiential installation inspired by the cloud motif in our Chubby Collection. Located at Banqueting House in London, visitors were able to climb on and sink into the world’s largest bean bag under the magnificent Rubens ceiling. This three-day event included a series of talks, meditations, a cafe, a shop, music and bedtime stories that the public were able to book into in support of Historic Royal Palaces. I worked on the project from the concept stage through to branding, graphics and content creation (film, photography etc)