Chubby Hearts - Anya Hindmarch

Starting on Valentine's Day and continuing throughout London Fashion Week, giant chubby heart balloons were suspended over (and sometimes squashed within) London landmarks as a declaration of love to the city. This was echoed by multi channel digital and instore activity and events. The project had huge organic reach on instagram. Over12 million hits. I worked on the project from the concept stage through to branding, graphics and content creation (film, photography etc)