CHUM 104.5

  • Chris Nicoll

Canada’s CHUM 104.5 have teamed up with Wisebuddah to recently launch an extensive new jingle package. With a new Hot AC sound built around a core sonic to help punctuate the station’s key message to ‘Make Toronto Pop’, the station asked us to produce a dozen new custom IDs. Wade Taylor, Imaging Director for CHUM 104-5 said Wisebuddah were instrumental in helping us achieve this new sound - their talent, fresh thinking, and ability to create and harness a concept, in my opinion, is unmatched.