CC came to us to create their brand image. From logo design, stationery, POS displays, product photography and even marketing brochures, books and flyers. The scope of the work would also stretch to an area that was new to SGC but one that we accepted and excelled at. We had the task of launching the flagship store in Westifields, Startford City. From interior decor, entertainment, bar service and all aspects of making sure the event run smoothly.
Solution
SGC came up with a simple look that appealed to the target audience of CC customers. Keeping it simple was at the heart of the business. The ability to go through the process quickly and easily was paramount to its success. The logo was created to portray this fact. A simple no fuss fact.
As well as producing the logo other marketing material was created. from email templates to POS signs, from leaflets to brochures. Accross each platform it was important to maintain the brand identity by using the same colours and fonts. It helped that i was the only designer but I created a style sheet so that in the case of something needed to be done by someone else then the brand would remain consistent in its visual representation.