Projects
- Cindys Choos Designer Shoe HireCC came to us to create their brand image. From logo design, stationery, POS displays, product photography and even marketing brochures, books and flyers. The scope of the work would also stretch to an area that was new to SGC but one that we accepted and excelled at. We had the task of launching the flagship store in Westifields, Startford City. From interior decor, entertainment, bar service and all aspects of making sure the event run smoothly. Solution SGC came up with a simple look that appealed to the target audience of CC customers. Keeping it simple was at the heart of the business. The ability to go through the process quickly and easily was paramount to its success. The logo was created to portray this fact. A simple no fuss fact. As well as producing the logo other marketing material was created. from email templates to POS signs, from leaflets to brochures. Accross each platform it was important to maintain the brand identity by using the same colours and fonts. It helped that i was the only designer but I created a style sheet so that in the case of something needed to be done by someone else then the brand would remain consistent in its visual representation.
- Quiet Confidence Makeup ArtistryBeing a make-up artist today means a lot more than just knowing how to apply a little lip gloss and mascara. Quiet Confidence (QC) reveals the beauty that is already there. The task was simple; create a logo that is elegant and sophisticated. It should scream quality but do it subtly. An elegant type led logo that lends itself to art deco influences while maintaining a modern edge. It strikes a balance between beauty and professionalism which is exactly what the client was after.
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Work history
Graphic Designer
I started this company because I love design & typography and have had the opportunity to work with some great clients. In the short span of 18 months I have managed to increase my client base and knowledge of the design process, the print process and most importantly how to handle the client – designer relationship. Throughout this year I have been involved in many projects from start to completion.
Clients:
• Creation Trust – Brochure for Aylesbury Residents Only (Current Client)
• Iri Iri Sauce Ltd – Packaging Label (Current Client)
• Hillery & Son Ltd – Re-Branding of H&S Rum Punch Label, Logo, Business Card, Advertising Posters, Website Images, Social Media Artwork & Launch Website Design Layout - www.hilleryandson.com
• Murdock London – Email Template Design
• TwoBirds Travel – Logo Design - www.twobirdstravel.com
• The Hospital Club – h.Fest Logo - http://sogoodphotography.pixieset.com/hfest2015/
• A-Touch Professional – Full Branding Package (Ongoing Client)
• Quiet Confidence MUA – Logo & Business Card
• The Domino Effect – Logo & Business Card
• Human Rights & Equality Consultancy - Logo
• Wedding Emblems & Stationary – Couple Tayo & Oliver, Couple Audrey & Adusei (Current Clients)
Achievements:
• As a previous resident of the Aylesbury Estate, I voluntarily took up the opportunity to design a 24page brochure to inform the local community of how they could make the most of their area. The brochure provides information on local activities, general support for individuals & families and also places where they can find free independent advice.
• Successfully re-designed an alcoholic drinks company corporate identity and initial product H&S Rum Punch, which in now being sold in several off licenses, bars and restaurants in the London area. Also designed company’s website using Square Space.
• Designed email templates for a Gentleman’s barber company named Murdock London. These emails are now sent to over 1000 customers a week across their 7 stores.
• Logo Deign for a travel duo called TwoBirds Travel and they now have a circulation of 10000 followers
• Responsible for designing the chosen logo for The Hospital Club 1st Festival, h.Fest, an annual fixture in the h.Club calendar. This one-day festival is a celebration of the h.Club Foundation, the Club’s independent charity which actively develops emerging creative talent and supports local youth projects, helping young people to realise their potential within and through the creative industries.
Graphic Designer
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A Luxury Designer Shoe Hire Boutique that rents authentic shoes from designers such as Christian Louboutin, Jimmy Choo, Manolo Blahnik, Sophia Webster and Charlotte Olympia. With a unique view on giving everyone the chance to wear fabulous designer shoes to any occasion at the fraction of the price it would cost to buy. As the only graphic designer of this small start up company I was in charge of all the branding and artwork created for the brand. From inception to completion there were various items and solutions I created for both the online presence and the pop-store in Westfield’s Stratford City.
Design Achievements:
• A look book that showcased every designer that was available to hire and also how the system worked. This look book was available in-store, at wedding shows as well as online at issuu.com - https://issuu.com/cindyschoos/docs/fashion_lookbook
• Designed all stationary which included business cards, letterheads, invoices, notepads and envelopes.
• Designed the pop-up stores internal and external signage and window graphics, while adhering to Westfield’s strict design guidelines.
• Created all adverts and press releases for the grand opening of the pop-up store in Westfield’s Stratford City. This included print & digital flyers that were shown inside the shopping center on the TV screens
• Designed marketing material that was used at 3 successful wedding shows as well as email marketing campaigns using Mail Chimp, which I had complete responsibility for.
• Created and designed staff handbook that outlined the goals of the company and its ethos. This handbook also contained information uniform guidelines, health and safety policies of the company as well as Westfield’s shopping center, emotional intelligence tips and how to interact with customers from different cultures.
Skills
- Advertising
- Marketing PR
- Theatre
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Brand Design
- Design
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Word
Education
BA Graphic Design
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Graphic design