Citadel - Galvanising creative futures in the heart of Birmingham
Birmingham, UK, is the beating heart of the West Midlands. From Broad Street to Bournville, the Custard Factory to Curzon Street, Birmingham nurtures its industrial roots and grows a vibrant city teeming with rejuvenation. Citadel is a social workspace designed to welcome businesses of all sizes and stages, arriving in Birmingham, United Kingdom. Set behind an ornate Victorian façade, the space serves those in need of a single desk or a full floor, all connected by a vast atrium hosting great coffee and cultural gatherings.
Award-winning investment firm, Kinrise, needed a unique identity system for their newly acquired Citadel building. The tone of voice I produced reflected the building’s rich heritage, Birmingham’s gritty creative scene and the design-led approach of the Kinrise business. Within the flexible identity system, I created copy for corporate printed collateral, way-finding signage and conceptual event posters.