Joey Lee

Creative Copywriter

Mid Level
London, United Kingdom
Locked Pro Plan feature


Projects credited in

Side Hustles

About me

A talker, a writer, a thinker and a doer. I craft verbal identities for flexible contemporary brand identity systems. I develop brand tone of voice and provide copywriting at each consumer touchpoint across digital, print and experiential. I thrive in creative teams, collaborating with strategic art direction to communicate brand narratives. In short, from concept to completion, I contextualise, create and capture the spirit of your brand through the written word. I'm always on the lookout for copywriting and editorial projects in London and Brighton. Please drop me a message or email to talk copy, creativity or connect in person over a coffee -


  • Brand Tone
  • Narrative
  • Honest
  • Creating Stories
  • Eccomerce
  • Collaboration
  • Proofreading
  • Concept Creating
  • Brand Identity
  • Product Copy
  • Copywriting
  • Brand Storytelling
  • Ad Copywriting
  • Presenting
  • Confidence
  • Storytelling
  • Writing

People I’ve worked with

Companies I’ve worked with

  • Seed.


    • Arts and Culture
  • ditto tv

    ditto tv

    • Marketing & PR
  • Words By

    Words By

    • Arts and Culture
  • vaabs creative

    vaabs creative

    • Design

Work history


Music Writer

Music Is To Blame

Sep 2020
  • Manchester, United Kingdom
  • Freelance
  • Working remotely as a Music Writer for online music blog Music Is To Blame. - Researching and producing music articles - Writing reviews on music, bands and video releases


Apr 2020
  • Brighton, United Kingdom
  • Freelance
  • Freelance writer for Haste Magazine. - Producing articles focussed on creative process - Researching and interviewing creatives


Creative Writer & Copywriter

vaabs creative

Oct 2017
  • Birmingham, United Kingdom
  • Freelance
  • I am the brand journalist at vaabs creative. At vaabs, I work directly with the creative director and content director to curate and capture audiences for brands - helping to establish how they sound. - Developing Tone of Voice and brand guidelines - Supporting creative workshops with editorial experience - Collaborating with design team to create high value brand assets - Creation and application of brand narrative across consumer touch points


Oct 2019 - Nov 2019
  • London, United Kingdom
  • Freelance
  • Published poet for Unicef Next Generation book of poetry. My untitled poem written in Vietnam looked at the disparity of wealth in popular tourist area Ha Long Bay, from the perspective of those struggling to survive and those thriving - questioning the values of home. Words By is a collection of poems bringing together writers from all walks of life, uniting their diverse voices and providing a platform for their personal expression. This sell-out published book raised funds and awareness for the Children’s Emergency Fund which protects children around the world affected by war and natural disasters.


Content Creator & Campaign Manager

ditto tv

Mar 2019 - Jun 2020
  • London, United Kingdom
  • Full Time
  • Account and Campaign Manager for multiple clients at London based B2B FinTech marketing practice and events agency. I also hosted and produced ditto's tech art and culture events 'Campfire presents'. - Running strategy and editorial across multiple channels - Producing podcasts for international C-Suite guests and writing scripts - Writing webinar run-of-shows for digital events with over 2500+ attendees - Creating website copy, editing content and uploading to CMS - Making messaging for events and overseeing email newsletters - Running and hosting a weekly mindfulness/well-being session online - Hosting and producing 'Campfire' tech art and culture events - both physical and digital


Creative Copywriter

Whiteroom Agency

Mar 2017 - Jan 2020
  • Royal Leamington Spa, United Kingdom
  • Freelance
  • I worked in-house and remotely as Freelance Creative Copywriter for multiple projects including active lifestyle brands Merrell and Peak Vigour. - Producing short and long form copy, brand guidelines and developing brand Tone of Voice for clients. - Leading creative copywriting for FW19 & SS20 promotional sales lookbook and exhibition showcase messaging with tone of voice guidelines for global hiking boot brand Merrell. - Delivering digital, print and packaging copy for active wear brand Peak Vigour. - Producing verbal messaging throughout the entire workflow - from initial brief, concept, production, and ongoing tone of voice implementation. - Collaboration with client, design teams and creative direction.



Sep 2011 - Jun 2014
  • London, United Kingdom