Joey Lee

Joey Lee

Creative CopywriterBrighton, United Kingdom
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Pip Jamieson
Moses Wainaina
Brendan McKnight
Joey Lee

Joey Lee

Creative CopywriterBrighton, United Kingdom
About me
Words. Who needs ‘em, ay? I do. As a copywriter and poet, words are pretty important to me. I think the right words can do the most amazing things. And the wrong ones? Well, I think at some point we’ve all experienced how frustrating that can be. I help brands find the right words to capture personality and communicate identity, so people can quickly understand who they are and what they stand for. Put simply, I connect brands to people through language. If you want a hand finding the right words, just drop me a message at
  • Citadel - Galvanising creative futures in the heart of Birmingham
    Citadel - Galvanising creative futures in the heart of BirminghamBirmingham, UK, is the beating heart of the West Midlands. From Broad Street to Bournville, the Custard Factory to Curzon Street, Birmingham nurtures its industrial roots and grows a vibrant city teeming with rejuvenation. Citadel is a social workspace designed to welcome businesses of all sizes and stages, arriving in Birmingham, United Kingdom. Set behind an ornate Victorian façade, the space serves those in need of a single desk or a full floor, all connected by a vast atrium hosting great
  • Reimagining the potential of luxury living environments
    Reimagining the potential of luxury living environmentsCornflake, based in Soho, wanted to reposition their brand identity moving away from ‘automated tech installers’ to experience-based curators of connection, bringing moments of wonder to luxury home environments. I led verbal brand identity to communicate exquisite spaces made effortlessly accessible for consumers through Cornflake’s skilled and trusted experience, elevating the potential of what home can be.
  • Collaboration is harmony - the future of education through Black British history
    Collaboration is harmony - the future of education through Black British historyIn response to building frustrations and unanswered questions in the UK, vaabs collective gathered a team of creatives for a project to assist in re-imagining the future of Education through Black British history in the UK Curriculum.
  • life with leah
    life with leahWith years of experience communicating on both businesses and individual levels, Leah’s passion is to uncover core identity - enabling people to embrace their most authentic being.
  • Campfire presents Big Boost Mondays – Women in Tech
    Campfire presents Big Boost Mondays – Women in TechThis event was part of a wider celebration for International Women’s Day 2020. In this special edition of Big Boost Mondays, the first panel discussion in the series, I talked tech career challenges and triumphs with three challengers from innovative firms who champion diversity in the workplace.
  • Words by_
    Words by_A book of poetry and short prose with contributions from people across a myriad of existential situations. This is a platform for voices that need to be heard by humanity in response to crisis that refugees face. I'm proud one of my poems was selected to be a part of this powerful collection supported by UNICEF Next Gen London.
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Projects credited in
  • Joseph Lee
    Joseph LeeWe were the greatest troop in the southern states, the best boys to fight for the stars and stripes. Things always seemed clear, so black and white but looking back now it just wasn’t right. What you see is what you are, especially when your mind still has lots to learn. At what age do you become accountable for the way you perceive people? When do a father’s shoes become too worn for their son? Sometimes you need to wear your own pair and learn how to tie them. At least then if you trip, it is
  • peak vigour
    peak vigourthe brand A contemporary gym wear brand designed for people who understand that physical form has an intrinsic connection with personal style. Peak Vigour’s premium aesthetic cuts away from the traditional gym wear sector, celebrating achievement over aspiration. what we did We worked with Peak Vigour to bring the brand to market, creating brand guidelines, implementing tone of voice and leading art direction. We successfully delivered multiple global campaigns across multiple channels and cus
  • vaabs
    vaabsthe brand vaabs, born from the word ‘vibes’, is a communication of the definition 'an emotional state, or atmosphere, communicated to and felt by others'. We pursued the notion that a 'vibe' can mean much more, that it can define a culture, a lifestyle, an identity. what we did Forged out of a desire to curate a culture that brings people together, vaabs delivers an exclusive range of lifestyle products to a global audience of creatives. vaabs is the sister brand and live case study for vaabs
  • avante garde
    avante gardethe brand Avante Garde is a personal brand development service positioned to reach a premium customer. We worked to bring the brand to life through a unique business model and visual identity to match. what we did The project was captured in a A6 brand book, designed to explain the process of the personal development service on offer. Developing a discerning tone and feel to Avant Garde was paramount. We delivered this in a confident but comforting way through a seamless combination of copy an
  • life with leah
    life with leahthe brand With years of experience communicating on both businesses and individual levels, Leah’s passion is to uncover core identity - enabling people to embrace their most authentic being. what we did We facilitated continuity and alignment of Leah’s services, captured her unique personality and executed a clear tone of voice framework to use across all brand assets.
  • Joey Lee
    Joey LeeOn the track. He’s always down there. Thinking he’s using it. Only ever losing it. Our nights used to be a constellation of smiles, twinkled gazes; black never looked so bright. And now he’s down there with her, obsessed with the way she presses near to his waist. Imploring to come in first place, neglecting the fact she could never solely be his. Screaming out the high notes, but not leaving with change. Never thought that I could win, can’t begin to comprehend what it cost him.
Work history
    Forpeople logo
    Forpeople logo
    Freelance writerForpeople
    London, United KingdomFreelance
    Freelance writer - Producing Tone of Voice architecture - Developing consumer-facing messaging - Working closely with strategy team
    Freelance WriterNuman
    London, United KingdomPart Time
    Freelance writer for digital men’s healthcare brand Numan, who are on a mission to help men live healthier, happier lives. - Producing SEO articles published weekly on the Numan website - Using Keywords to land higher in search rankings - Researching academic reports/stats and making them digestible for general male audiences
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  • Brand Tone
  • Narrative
  • Honest
  • Creating Stories
  • Eccomerce
  • Collaboration
  • Proofreading
  • Concept Creating
  • Brand Identity
  • Product Copy
  • Copywriting
  • Brand Storytelling
  • Ad Copywriting
  • Presenting
  • Confidence
  • Storytelling
  • Writing
    MA Creative WritingUniversity of Brighton
     - Brighton, United Kingdom
    Grade: Distinction (79%) Achieved a high distinction during a full-time MA Creative Writing course (Humanities) at University of Brighton. This included the completion of 7 modules: 1. Narrative - understanding the art and design of storytelling 2. Publishing - contemporary processes of publishing 3. Rhetoric - developing writing knowledge and creative rhetorical skills 4. Poetry - practice, theory and craft in poetry 5. Screenwriting - writing for screen and scriptwriting 6. Communities in Practice - 'Artist in Residence' placement and development of writing practice 7. Dissertation - 20,000 word creative and critical analysis on my chosen research question 'The Role of the Modern-day Saga Writer - Bearing Tradition or Delivering the New?' an investigation people, place and identity through spoken narrative (high distinction 87%)
    BSc University of Chester
     - London, United Kingdom