Joey Lee
Available

Joey Lee

Creative CopywriterLondon, United Kingdom
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Ross Henbest
Náoimí Smyth
Katrina Whitelaw
Joey Lee
Available

Joey Lee

Creative CopywriterLondon, United Kingdom
About me
A talker, a writer, a thinker and a doer. I craft verbal identities for flexible contemporary brand identity systems. I develop brand tone of voice and provide copywriting at each consumer touchpoint across digital, print and experiential. I thrive in creative teams, collaborating with strategic art direction to communicate brand narratives. In short, from concept to completion, I contextualise, create and capture the spirit of your brand through the written word. I'm always on the lookout for copywriting and editorial projects in London and Brighton. Drop me a message on joseph.lee.writings@gmail.com or take a look at my website to learn more about my projects https://joeywords.com
Projects
  • Collaboration is harmony - the future of education through Black British history
    Collaboration is harmony - the future of education through Black British historyIn response to building frustrations and unanswered questions in the UK, vaabs collective gathered a team of creatives for a project to assist in re-imagining the future of Education through Black British history in the UK Curriculum.
  • life with leah
    life with leahWith years of experience communicating on both businesses and individual levels, Leah’s passion is to uncover core identity - enabling people to embrace their most authentic being.
  • Campfire presents Big Boost Mondays – Women in Tech
    Campfire presents Big Boost Mondays – Women in TechThis event was part of a wider celebration for International Women’s Day 2020. In this special edition of Big Boost Mondays, the first panel discussion in the series, I talked tech career challenges and triumphs with three challengers from innovative firms who champion diversity in the workplace.
  • Words by_
    Words by_A book of poetry and short prose with contributions from people across a myriad of existential situations. This is a platform for voices that need to be heard by humanity in response to crisis that refugees face. I'm proud one of my poems was selected to be a part of this powerful collection supported by UNICEF Next Gen London.
  • Peak Vigour
    Peak VigourSubstance and strength. Establishing a strong voice for active wear aspirations.
  • Campfire presents Big Boost Mondays - Pushing boundaries of the Arts
    Campfire presents Big Boost Mondays - Pushing boundaries of the ArtsCampfire presents Big Boost Monday is a monthly event on the first Monday of every month held at FORA Forum in Clerkenwell, London. The night is a gathering of tech, art and culture where I talk with an inspirational individual to share their insight through an immersive show & tell type set up. In the second instalment of Campfire presents Big Boost Mondays I was joined by ground-breaking Festival Curator and Artistic Director Jo Mangan. Jo shared her vast experience of the industry in an hon
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Projects credited in
  • Joseph Lee
    Joseph LeeWe were the greatest troop in the southern states, the best boys to fight for the stars and stripes. Things always seemed clear, so black and white but looking back now it just wasn’t right. What you see is what you are, especially when your mind still has lots to learn. At what age do you become accountable for the way you perceive people? When do a father’s shoes become too worn for their son? Sometimes you need to wear your own pair and learn how to tie them. At least then if you trip, it is
  • peak vigour
    peak vigourthe brand A contemporary gym wear brand designed for people who understand that physical form has an intrinsic connection with personal style. Peak Vigour’s premium aesthetic cuts away from the traditional gym wear sector, celebrating achievement over aspiration. what we did We worked with Peak Vigour to bring the brand to market, creating brand guidelines, implementing tone of voice and leading art direction. We successfully delivered multiple global campaigns across multiple channels and cus
  • vaabs
    vaabsthe brand vaabs, born from the word ‘vibes’, is a communication of the definition 'an emotional state, or atmosphere, communicated to and felt by others'. We pursued the notion that a 'vibe' can mean much more, that it can define a culture, a lifestyle, an identity. what we did Forged out of a desire to curate a culture that brings people together, vaabs delivers an exclusive range of lifestyle products to a global audience of creatives. vaabs is the sister brand and live case study for vaabs
  • avante garde
    avante gardethe brand Avante Garde is a personal brand development service positioned to reach a premium customer. We worked to bring the brand to life through a unique business model and visual identity to match. what we did The project was captured in a A6 brand book, designed to explain the process of the personal development service on offer. Developing a discerning tone and feel to Avant Garde was paramount. We delivered this in a confident but comforting way through a seamless combination of copy an
  • life with leah
    life with leahthe brand With years of experience communicating on both businesses and individual levels, Leah’s passion is to uncover core identity - enabling people to embrace their most authentic being. what we did We facilitated continuity and alignment of Leah’s services, captured her unique personality and executed a clear tone of voice framework to use across all brand assets.
  • Joey Lee
    Joey LeeOn the track. He’s always down there. Thinking he’s using it. Only ever losing it. Our nights used to be a constellation of smiles, twinkled gazes; black never looked so bright. And now he’s down there with her, obsessed with the way she presses near to his waist. Imploring to come in first place, neglecting the fact she could never solely be his. Screaming out the high notes, but not leaving with change. Never thought that I could win, can’t begin to comprehend what it cost him.
Work history
    T
    T
    Contributing WriterThe Verse
    Brighton, United KingdomFreelance
    Contributing writer for The Verse - Brighton University's official student newspaper. - Contributing writer to Arts and Entertainment section - Writing specifically for digital with SEO - Working with editors to feature relevant and engaging articles for student audience
    Creased Cards logo
    Creased Cards logo
    Content EditorCreased Cards
    Brighton, United KingdomPart Time
    Content Editor for award-winning independent greeting cards store based in Brighton's world-famous Laines and online. - Leading all web and promotional copy with regular blog content - Re-establishing brand tone of voice - Growing the Creased online community across multiple social platforms
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Skills
  • Brand Tone
  • Narrative
  • Honest
  • Creating Stories
  • Eccomerce
  • Collaboration
  • Proofreading
  • Concept Creating
  • Brand Identity
  • Product Copy
  • Copywriting
  • Brand Storytelling
  • Ad Copywriting
  • Presenting
  • Confidence
  • Storytelling
  • Writing
Education
    U
    U
    BSc University of Chester
     - London, United Kingdom