Cornflake has over 40 years experience delivering cutting-edge technology solutions in luxury, large-scale residential properties. Their relentless focus on installing world-leading home automation meant Cornflake’s outward facing brand identity had taken a backseat. Cornflake's business success demanded a stronger identity, they needed to communicate who they really were and translate this into a lasting brand. We uncovered a clear opportunity for Cornflake to move away from soulless, specialised, technology-focussed messaging used by all competitors. Instead, we lead our brand messaging with the 'moments of magic' feeling, introduced into homes by Cornflake's immersive, luxury offering. Differentiating by reimagining the experience of home.