About me

Building brands that desire to lead their category.

QuestionsProjectsExperienceTeam

• Just back from LA, thinking about the opportunities there. Who are the clients that need branding? What do businesses want? Any challenges?

Projects credited in

• 5

  CITADELCitadel is an iconic building in the heart of the UK, but its story had become lost in the growing urban environment of Birmingham. Kinrise, a firm who "create spaces that inspire and enable", wanted to breathe new life into the building as a social workspace whilst acknowledging Citadel's significant contributions to the spirit of the city. The brand needed to reflect the creative innovation destined for the space, whilst honouring the rich heritage within Citadel's grand structure. We uncover
• 1

  ReviveRevive is now a forward-thinking church community based out of Sydney, Australia - it was born from one of the oldest churches in the Southern Hemisphere. With over 100 years of rich history for the church group, a recent change of community leadership created a new brand name that also required new creative direction. Continuing the theme of new life, Unfound developed an own-able brand signature in the form of a recognisable ‘pulse’ - an iconic brand asset that embodies Revive's core values.
• 44

  Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything
• 4

  SAMUEL NICHØLASSAMUEL NICHØLAS is a London-based menswear label established in 2019 by brothers Samuel & Nicholas. The brothers knew what they loved, minimal Scandinavian fashion, but they were struggling to set the right tone for their brand. With so many minimal fashion brands doing the rounds on the Instagram screens of London's 'cool-kids', introducing a Scandinavian-inspired brand that stood out in a UK market was a challenge for SAMUEL NICHØLAS. Our collaborative workshops with SAMUEL NICHØLAS enabled u
• 4

  Collaboration is HarmonyIn response to building frustrations and unanswered questions in the UK, we gathered a team of creatives for a project to assist in re-imagining the future of Education through Black British history in the UK Curriculum.
• 3

  CornflakeCornflake has over 40 years experience delivering cutting-edge technology solutions in luxury, large-scale residential properties. Their relentless focus on installing world-leading home automation meant Cornflake’s outward facing brand identity had taken a backseat. Cornflake's business success demanded a stronger identity, they needed to communicate who they really were and translate this into a lasting brand. We uncovered a clear opportunity for Cornflake to move away from soulless, speciali

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Work history

Client DirectorUNFOUND STUDIO
Jun 2018Birmingham, United KingdomFull Time
Through profound strategy and powerful creative, we transform ideas into brands that last.
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Brand Design ExecKeane Brands
Feb 2020 - Aug 2020Birmingham, United KingdomFull Time

Skills

• Brand Strategy
• Brand Vision
• Leadership
• Brand Architectue
• Coaching

Education

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BA (Hons) Business ManagementLeeds Metropolitan University
Sep 2008Leeds, United Kingdom