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Senior designer at the Creative department of the website BANAMEX; worked designing the main website; micro-websites developed for specific products and events; promotional campaigns; on line marketing strategies and e-banking and e- costumer services. The project was developed according the international standards & branding system of Citi Bank; design and concept for digital campaigns focussed on the Latin-American market in the USA and Latin America market. Art direction for both, digital and printed campaigns

• Collaboration with the training program of the junior designers team
• Collaboration with another premium projects of the agency such as Renault and Best Day, developing graphic elements for the on line campaigns and email marketing
• Design and development of visual strategies; responsive design

Skills and achievements:
•Effective and functional design of visuals for Mobile Apps for the financial institution (iPhone, iPad, Android and Blackberry devices)
•Effective Design for the different micro websites of campaigns, services and premier markets
•Design and art direction for digital campaigns, required for the several products of the financial institution´s market.
• Email marketing and constant updates for visual contents required in the entire website.
• Design and art direction for printing campaigns
• Interpretation of briefs into effective graphic solutions
• Design considering the specific requirements of devices and platforms
• Expert on brief and presentations to clients


Rosalia Chavez

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