City A.M. Club is a is a membership for business men and women mainly situated in London’s square mile. The initial concepts for the brand were outsourced, however certain elements were altered when creating editorial for the club. Layout was a big part to play in conveying the message of a high end brand to the audience. Keeping City A.M.’s branding consistent with the City A.M. Club was also key when desiging the magazine and catalogue.