We were commissioned by the City of Warsaw with preparing the visual identification of the Centre. It was important to create a modern sign that would be understandable for the seniors, one that they could relate to. The logo was based on a simplified drawing of a linden leaf, referring to the address of the Centre. The name of the street "Nowolipie" evokes emotional associations among users. It accentuates closeness and locality, while at the same time it precisely informs about the location.