Concept design for an internal event and reveal of the newest vehicle in the companies range. The theme was based around the ever growing rumours, leaks and whispers that surround product and car reveals.
By using distorted photography, typography and teaser campaigns this would help build suspense before the reveal in pre-event communications, such as invites and save the dates.
This treatment and the idea of ‘Clarity’ would continue throughout the event and it’s materials including networking cards which would be printed on clear plastic to make them completley transparent.
As the event progressed and more information was revealed the logo itself would become more complete, thus giving full clarity.
