Claudia Lima

After 20 years working as a psychologist, Claudia Lima launched a personal organisation business focused on helping hoarders and those with chronic disorganisation. She needed a simple but flexible visual identity system. Lavender was the selected as the brand colour for its therapeutic and calming properties. The logo adapts to any format, and other elements are organised in a clear grid, for a sense of structure and restfulness. Designed in 2018 in Rio de Janeiro.