CLEARSKIN- LET THEIR CONFIDENCE SHINE
Re-brand of failing youth skincare range. Previous photography assets, product (formulas & design), page promotions, tone of voice didn't connect with teenagers or the the Mums (who were the purchaser). Brief was to rejuvenate the brand through adding personality to the photography as well as the copy and display on the page.
This is an example of the old photography. Not relevant, forced personality.
