Cloak Retail Interior

  • Felix Proctor

HOW CAN I TRANSFORM A FASHION RETAIL SPACE USING LIGHTING? Cloak is a designer fashion store in the heart of Brighton. Despite their exciting products, prime location and large space they identified their problem as being the lack of interior design and poor natural light (due to north facing windows). My concept for the space was to transform the low lighting into an asset, treating the space almost like an exhibit, using strategically placed lights to draw attention to key products, as well as naturally guide customers around the space. The bespoke furniture also played on the idea of light refraction, contrasting white angular shapes with pops of colour.