This italy's first denim label offers effortless looks with high quality products and perfected detailing.
The newly developed approach was crafted true to their friendly personality, placing people and personalities in the central point. The new language now speaks with confidence and clarity to the more international audience.
Visual system was created with a play between silent - loud contrast points, going from formats to crop to typography. New photographic expression also presents a fresh variety of faces.
As the first step for their continuing brand relaunch, a new online store concept was developed.
Strategy, concept and design direction of brand relaunch for the Gaabs