Clothes swap marketplace app

To test initial traction and define the market size of a clothes swapping app, I helped created landing pages for different niches, ran surveys to understand the demographics and their fashion habits, and conducted usability tests on the prelaunch app.

Landing page design

I have worked closely with the client, copywriter, and the marketing team to ensure the a seamless experience from the acquisition channels to the landing page.

Usability test report

Below is an excerpt of the report, highlighting some of the major issues.

Credits

Christie Lau

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  • Growth User Experience Designer
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Project Tags

  • traction testing
  • usability test
  • Survey