To test initial traction and define the market size of a clothes swapping app, I helped created landing pages for different niches, ran surveys to understand the demographics and their fashion habits, and conducted usability tests on the prelaunch app.
Landing page design
I have worked closely with the client, copywriter, and the marketing team to ensure the a seamless experience from the acquisition channels to the landing page.
Usability test report
Below is an excerpt of the report, highlighting some of the major issues.